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Getting covered by ThreeWeeks

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Over half a million festival-goers rely on ThreeWeeks as a guide to the world’s biggest cultural event each August, accessing our reviews, interviews and Three To See show recommendations through our free magazine, daily email update and extensive website.

If you are a performer at the Edinburgh Fringe we want to know about your show or production right now. The easiest way to put your show on our radar is to FILL OUT THIS FORM. We cannot guarantee any coverage because there are so many shows for us to navigate, but our editorial team will consider every production logged via this form.

If we decide to review your show our reviewer will book tickets via your venue’s press or box office, so they should be able to let you know when we have been in. For free shows, we usually just show up.

Once we have reviewed a show, it can take around seven days for the review to go through the editorial system, though you might see it sooner than that. All reviews appear in the TW Daily email, so you should sign up for that here.

If we are interested in including your show in a feature or podcast we will get in touch with the press contact provided by the Fringe Society, so make sure that person is checking their email during August, sometimes we’ll get in touch with last minute opportunities for coverage.


PRESS RELEASES
You are also welcome to send us your press releases, though email them, we don’t need printed copies. Send releases to TWedinburgh@unlimitedmedia.co.uk.

But read these eight tips first…

1. If you are producing or repping multiple shows, send a separate email for each show with the show name in the subject line.

2. Keep your press release punchy – what makes your show stand out? What is the back story? Who is taking part? There’s no need for a full synopsis or performer biogs. Though tell us your web address so we can look you up if we need more info.

3. If we’ve given you or your company positive reviews before remind us in the email – we cover a lot of shows, we won’t always remember.

4. We might select your show for review based on your press release, but we are also looking for shows to include in features and our podcast, so remember that when you are pitching your shows.

5. Make sure ALL the listing info is included in your press release, plus email and phone contacts that will work in August.

6. Put your press release into the body of the email. You can attach it in a Word file too if you like, but make sure all the text is in the email as well. Don’t waste anytime making it look pretty – we’re interested in the words. DON’T SEND PDFs.

7. Attach or include links to high resolution photos – we’re a print publication, so we need photos to be 300dpi at a decent size. Put some effort into your photography – we want great photos in our magazine and on our website, and so do you, because it makes your coverage stand out! And remember, photos are the most shared thing on the social networks, so good photography is an important marketing tool beyond your email to us. Please include the photographers name in the file name and we will try and make sure we credit them.

8. Unfortunately we are unable to respond to every press release we receive, but once it is in our inbox our editorial team will take a look and see if we can cover you in anyway. There is no need to follow up with a call as our editorial team are not generally based at the office so aren’t usually on the other end of the line.


Last Updated: May 2017